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Object:
to collect information on customers and produce self-reflexive promotion
within which employees and CEOs are part of a set of complementary products
reflecting the company's psychology
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American
Multi-Cinemas [AMC] does not mask its opportunism. They do not attempt to
convince the world that they are keepers of the faith or members of a family.
They are a bit more macho about their screen tally and their Dolby sound.
They are not educating palettes. They just want to provide fun and mind
candy to people who already watch a lot of TV. Stanley Durwood, former CEO
of AMC (he died in 1999), inherited the company from his father who opened
its first cinema in Kansas City, Missouri, in 1920, but the ethic since
then has been either "enjoy the show" or "AMC is changing the way the world
sees movies "TM. Durwood once said of his megaplex
idea: It was like punching a hole in the floor of your living room and oil
coming out," ...."I figured I had about five years to run with the ball
before the big guys would overtake me." |
