. O   S T A R B U C K S .O P T I M I Z I N G

 
 

Object: to develop quantifiably superior performance by streamlining procedures, maximizing integration of production parameters, disposing of outdated/ underproducing components and upgrading to the latest technologies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   Starbucks portrays itself as company that produces its handmade product as a kind of performance in a unique space, but they also have a large backstage. Starbucks is not a franchise with a cookie-cutter envelope, but rather has a palette of materials that are applied in various ways to the spaces that it leases. The company first began designing each individual store and now claims to have learned some lessons from the cookie-cutters by handling its design in the same way that it handles the distribution of its product. It has warehouses and distribution centers for not only coffee, but stock-piled equipment and materials. Like all the new orgman companies, Starbucks tracks its inventory electronically and selects its locations by cross-matching timing, traffic and cups of coffee sold. Ironically, the optimally streamlined product has become more generic by becoming highly particularized.
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